A strategy and marketing plan for Coca Cola

A strategy and marketing plan for Coca Cola The strategic objective plan must be closed align to achieve targeted goal of any organisation. Effective and achievable market plan can support to meet ultimate goal of business organisation that can be profit maximization or the market leader. The effective marketing plan talks about generic strategies and strategies about pricing, distribution, promotion, advertising and market segmentation. In other hand market penetration, market share, profit margins, budget/finance, technology and culture. These are the way to meet the main objective of business. Beside of these, this research highlight mainly how strategy of organisation impact or supports on the marketing plan. When a business organisation introduces a product the organisation should have concerned marketing action plan that takes construction of the marketing plan. Marketing plan must support and promote the strategic objective of the business organisation. This research going to talk about coca cola Company which is worlds largest beverage company providing beverages such as 100 percent fruit juices and fruit drinks, sports and energy drinks, teas and coffees and milk and soy-based beverage. The main objective of this assignment is enlightening the strategic objective of coca- cola Company by relating with impact, construction and promotion or support of marketing plan. Strategic objective of Coca-Cola Company or formation of marketing plan gives the solid shape or action program of marketing plan. Evaluating and relating marketing plan with strategic objective of Coca-Cola Company. The assignment is appeared extremely play role in our study to understand the phases of the marketing plan that is situation analysis marketing strategic mix, decision, implementation and control. In one hand this assignment talks about alignment of marketing plan or phases with strategic objectives and on the other hand this assignment gives strategic marketing crucial idea to global challenge on marketing field and solution. And other hand this study gives in-depth knowledge on making marketing decision, on marketing competition, on target market and how to maximize the profit and sales. This research highlights on five different sections. In first section identifying and justifying objective of assignment and in second sections accessing organisational research, third section evaluating the risk and opportunities fourth section marketing strategies and ultimately in five section is implementing and monitoring the marketing plans and conclude with analysis and recommendation. 1.1 Explaining the strategy of the Coca-Coal impacts on marketing plan. Every organisation should have business plan which is regularly reviewed in order to regulate the business smoothly. Most of the plans are planed by corporate leader. Normally Strategic plan guides by marketing in a business organisation. It makes three type of plan that is the annual plan the long range and strategic plan. So coca- cola Companys main strategic mission, vision and objectives are to refresh the world, to inspire moments of optimism and happiness, to create value and make difference similarly vision take place within people, known as quality beverage brand, anticipate and satisfy consumers needs. Create mutual enduring value to stake holders, profit maximization and achieve short term as well long term goal and be brand. To achieve the above strategic objective as well as vision and mission. Coca-cola Company launched powerade as a new product. (This product has been chosen by FIFA to Hydrate 2010 FIFA world cup) As per the changes business environment, business organisation must adapt market opportunities so, in order to maintain strategic fit of capabilities with marketplace. The decision implementation which comes from business analysis is called marketing planning. Strategic objective of coca-cola company gives the answer of question where we going? in long term and marketing plan talks about way, from generating business mission to implementing and controlling the result of plan. Jobbers six panning question helping to coca-cola Company, the first question help to sketch the present situation of company, second question gives the analyses of company, third question looking to future plan of company accordingly six question allow to know us the plan remains unchanged, if not then company modify its plan. Marketing is not evitable component part of the strategic objective. The marketing act as bridge to pass all information of market, which are the basic needs to make strategic planning. The coca-cola company made the every market decision on the basis of market information so marketing is no avoidable from strategic planning. B1) Coca Cola company is global company to achieve the mission coca-cola Company has been produced Powerade. Now it is in market as new product but as global company it has so many challenge in macro and micro level which is can affect to achieve goal. Mainly in macro factor coca-cola Company has consider following challenge. Political factors:- Political factors mainly refers to government policy such as financial policy, legislation priority sector of government and affect to business sector directly indirectly and coca cola company cannot escape from this. Economic factors: Being global company worlds economy can affect coca-cola company. In this category refers mainly interest rates, exchange rates national income, inflation, unemployment, stock market to these. Social factor: Change in social factor can affect the business organisation mainly in social impact arise from ageing population, attitudes to work, income distribution. Company should give attention desire of people which are differ to geographically, culturally, environmentally, coca-cola realise it because demand of Europe in different from Asia. Technological change: If refers the change in technology change in product. In coca-cola different variety of coca-cola is example of this. Environment: Environment include weather and climate change for coca-cola company. According, to Asian trends if weather is hot then the demand of coca-cola will increase. Legal factor: Legal factor includes mainly competitors law these all can increase extra burden for company. Rest of these, the market also play vital role success of mission vision as well as marketing plan. In market there are many components which affect directly indirectly to achieve the goal of company. Generally we consider market size, growth rates, trends, consumer income, interest, market segmentation and supplier of coca-cola company, competitive. Similarly in internal marketing audit or micro side of coca-cola there are many component which varies relation between strategies and marketing plan they are, market share, sales, profit margin, cost, strategic issues, effectiveness of marketing mix, marketing structure, marketing system. Above each and every internal as well as external component are considerable to make marketing plan. 1.2 Identifying the component part of marketing plan of Coca-Cola. B2) SWOT analysis it examine the companys strength, weakness, opportunities and threats. After SWOT analysis we get the better idea to set marketing plans. In current state, coca-cola strength in terms of human resource, finance, market. But in terms of competition this company is Strength Company because it is market leader of beverage market. FIGURE According to above figure (SWOT analysis) sows to coca-cola company how to turn weaknesses into strength and threats into opportunities. These types of change called conversion strategies in this way SWOT analysis helps to develop strategic marketing plan. The result of marketing audit and SWOT analysis leads to coca-cola company to define marketing objectives. Objectives set the new (powerade) product sell in which market to solve this question direct the company to strategic trust that is the generic option. FIGURE ANSOFF MARIX These marketing strategies talks about the alternative comprise: Market penetration/expiation:- existing product in existing markets, basically this strategies believes old customer will be continue and new customer also begin to buy the brand. Product development:- new/related products for existing markets, this strategy explain increasing sales by improvement of product. Market development:- existing product in new/ related markets, this strategies used to sell in same product in new market. Enter in new market:- new/related product for new/related markets, this strategies will prevail when new product are develop for new market. In the context product powerade is produced by coca-cola company on the basis of product development. BCG Market direction and strategic objective must be co-related and this open the way to decide the product BCG matrix is the tools to decide about product. BCG matrix approach can help to understand mistake which is frequently made by any business organisation in this matter the current situation of coca-cola and stand place of coca-cola. This analysis clearly gives product and service portfolio of coca-cola. The strength of company helps to exploit the most alternative opportunities which are available in market for this. The company must analysis its current business portfolio and decide where it should invest and develop the strategies. BCG matrix helps to develop the strategic plans. Market share Figure of BCG According to figure starts represents high market growth and high market share so it shows they should generate large amount of cash. Cash cows indicate low market growth and high market share it means investment needed should be low keep profit high. Similarly Dogs category business shows the market growth low and market share also low which means beware of expensive turn around plans. And question mark category business means high growth market and low market share it represent high demand due to low market share. According this BCG matrix analysis coca-cola company falling on cash cow where a low growth and high market share is. So, the profit and cash generation is high because of low growth, investment needed should be low. The amount received from cash cows are often used to help other business or to give dividends to stockholders. So coca-cola should hold on what going on. Core strategies indicate the appropriate market, competitors, competitive advantage, and effectiveness of core strategy, marketing mix decision implementation, and control. Target market gives information to coca-cola company about market segmentation. In other words we can say which market is suitable for the product powerade, furthermore market segmentation talks about the segment of market where costumers are enough for product because it is impossible that all population can be the costumer of that particular product. When the coca-cola company going in market it should give look towards its competitor. If the rival competitors positions are weak then it is easy to compete. The coca-cola has strong competitor Pepsi so it needs to do extra homework before interning in market. Another component of core strategy is competitive advantage the coca-cola company can exploit competitive advantage by giving look in quality, relatively low price, providing unique service. The strategies should be sustainable so coca-cola company test the effectiveness of core strategy by using these components which is stating in figure. FIGURE P- 50,2.6 According to figure all component should support to the core strategy. In decision making process coca-cola should do homework in term of price level, promotional techniques of employ distribution methods. The most importance part of marketing plan is implementation part, it evaluate the plan is strong or week. And it needs to be revised and changed if it needed it called controlling process. 1.3 Identifying issues of risk of marketing plan of Coca-Coal. Even though there are many example of failure marketing plan because of conflict in management team, reward system, information system, culture, personalities, politics, lack of knowledge and skills. These components are enough to create risk within the coca-cola company. However, there are many methods of conflict dissolve some of them are: Senior management support:- the management should be commitment in the plan and act as middle man to give the total support. Match the planning system with culture of business:-as the example of the business top-down/bottom-up these culture can bring conflict in business. The reward system:-this should reward the achievement of long-term objective rather then exclusively focus on short-term result. Communication:-plan should be communicate within the member who are directly or indirectly involve in plan. Training and development:-training should be provided if necessary. These activities help to minimise the risk of marketing plan in implementing process of coca-cola company. Construction of marketing plan 2.1 Identifying the level of importance of each component of the plan Construction of marketing plan is no thing but it gives a concrete way to meet the strategic objective of a business. Mainly it talks about marketing audit, SWOT analysis issue, marketing strategy, market mix, finance, control and implementation. Mainly component of plan co-ordinate and integrate to all tools of marketing. Component of the plan and its important briefly. Marketing has been defined as the task of finding and filling needs. Marketing plans comes in a business organisation as supporting plan of strategic objectives. Organisation should have to make different marketing plan to different product and brand. In a marketing plan includes executive summary, the current marketing situation, threats and opportunities, objective and issues, marketing strategies, action programmes, budgets and controls. Component Importance Executive summary To present a quick overview of the plan for quick management review Current marketing situation This represent the current position of company that means background, product, competition and distribution SWOT analysis It is important because it show the companys strength, weakness, opportunities and threats Objective and issues In this areas the main issues of companys are sales, market share, profit etc that will affect the objectives of the company Marketing strategy It is important to approach to achieve the strategic objective Action programmes It gives the way, time boundary, cost so it is very important Finance/Budget This gives the constraint of finance to achieve the goal Control Indicates how the progress of plan will be monitored. Marketing Mix: To match the consumer needs coca-cola company develops the marketing mix. Manly marketing mix gives the better knowledge about four major elements. Basically it called 4Ps framework marketing mix, now it extended to 7Ps. They are product, price, place, promotion, people, process, physical evidence. The Coca-Cola Company has using 7Ps framework to make decision. And some company has used 4Cs framework also. Effective marketing mix gives decision about targeted costumer groups and choice of costumer or needs of costumer at product or service level. The roles of marketing mix in decision making place of coca-cola company are as tools to give information about competitive advantage, well blended, corporate resources. FIGURE OF EFFECTIVE MARKETING MIX p.19, f1.7 The coca-cola company directed by marketing mix that is clear performance differ from competitor so the company is single leader in beverage market. The marketing mix of coca-cola is well blended; the marketing strategy is well joined with strategy. Even though the company has some weakness in term of product, if company give a look in product then it can perform better than present. This survey show powerade should develop more new flavours according to future market demand. Powerade should update its test and out look of the bottle. In addition powerade should consider dropping flavours that show weak sales in order to accommodate new flavours. In effective marketing mix should have some characteristics the marketing mix should give decision. Which decision can address customers needs, can exploit competitive advantage, and can match with companys strategy, and well blended with 4Ps or 7Ps or 4Cs framework. These things only cover by 7Ps framework so the 7Ps framework marketing mix is effective to coca-cola company. 2.2 Identifying mitigation strategies for high risk components of the plan of Coca-Cola The introduction stages starts when products lunched in this period sales will be very slow, must of the organisation faced negative profit and high cost. There are some stages where organisation has to face high risk in innovation of new product. When the coca-cola company launched powerade the stages are: where high risk product development stage Introduction stage Growth stage After passing these stages product will be in maturity stage where organisation make more profit and try to stay in this stage after this stage is decline stage which is also risk and here need to some force/change to stay in maturity stage. The action plan, basically developing a very detailed list of to do thing where we included task, time and budget or cost framework with relating marketing mix the coca-cola company in estimate the budget and talks in marketing about activities. The company have decided the typical marketing expense to promote of Powerade. The areas of expense are marketing communication, market research, promotion, advertisement and public relations. The budget should response the key question which are arise from business mission, market audit, SWOT analysis, marketing objectives, strategies, decision implementation and finally control. The action plan is control by financial capability of the organisation. Plan cannot go very far from their budget. Budget talks about resource allocation where includes the particular of income and expenditure mainly coca-cola company divides into tow parts that is income and expenditure. The coca-cola companys main income sources are investment, sales, share, interest, etc similarly in cost side there are two types of cost that is fixed and variable cost. Fixed cost remain always same in short-term and variable overhead are depends upon unit of production. Coca-cola Company forecast the range of income and expenditure on the basis of previous income and expenditure or coca-cola company make budget on the basis of past year. The main headings of variable cost are raw materials, labour, selling and distribution etc. Marketing mix gives the core knowledge on four major elements product, price, place, promotion. Further more this framework inform about consumers needs, how to exploit the competitive advantage it blend the core strategy with marketing mix, and it helps to match corporate resources. These all things help to make right decision to headed coca-cola company. 2.3 Producing marketing plan for Coca-Cola Coca-cola Company is using the marketing mix as a tool of decision making. Marketing mix control to company it gives the information to the company whether marketing implication is in right direction or not the marketing mix of the powerade giving information to company about the powerade as a product performing well or it needs to change to change or modify in which place if performing well and where it should perform. The price set in it is reachable for customer or needs to change. What tools are using to promote it or what promotion tools are using by company like advertisement, offers, modification in shape and size, addition satisfied? And skilful people or staff, they can influence the organisation, physical evidence process where research it, physical product design which put great important in marketing mix of the powerade. Budget can influence to the marketing plan of the company if company has enough budget then marketing plan can extend programme and if company is not strong economically then company should minimize the action. In other words marketing activities or plan, keep on tract by budget over the period. There is no hard and fast rule that your marketing budget should be limits. We can assume if you planning to lunch new product then you may increase budget figure in practice 10% of your expected gross sales in maximum. So every marketing plan will control by budget. The marketing plan of powerade structure are executive summary current market situation, SWOT analysis objective and issues marketing strategy, action programmes budgets and controls incorporating to developed marketing plan for coca-cola. 3.1 Discussing how the plan support strategic objectives of Coca-Cola The coca-cola company has strategic objective some of them are to refresh the world, to inspire moment of optimum, create value and make difference, achieve the sustainable quality growth, maintain weight action and decision within the customer, take place within customer. Bring the worlds portfolio of quality beverage, create mutual enduring value within partners, maximized the profit, learn and fast moving productivity, maintain the winning culture, focus on market, work smart, etc. To gain these strategic objective marketing plan be the support programmes. The innovation of power is one of the brick of the strategic objectives. Powerade is innovative product which helping to keep satisfy customer and support by giving sports players. Now a day Powerade will concentrate on solidifying its position in the current market and aggressively targeting more casual athletes. Powerade focussing test as well which are helps to extent the market and maximize the profit. Similarly satisfy the customers desire of water. The most important part of the market strategy is to vastly expand coverage take advantage economics of scale and use the channels of coca-cola. The coca-cola company cant go far because there are budget and some controlling components constrain. The budget word itself talks, use of limited resources for rational distribution. *Within coca-cola company strategic plans are guided marketing plans. In marketing plans it has typical structure with respective purpose which is incorporated while developing marketing plan for coca-cola company. The proposes are: present a quick overview of the plan for quick management review, The marketing audit that presents background data on the market, product, competition, and distribution. The SWOT analysis presents companys main strength, weakness, and opportunities and threats facing. Defines the coca-cola companys objectives in the area like sales, market share, and profit which affect the companys objective issue, marketing strategy that presents the board marketing approach that will be use to achieve the plans of objective, action programme which specify the action plan of product Powerade and responsibilities, budget forecast the profit and loss and expected financial out comes from the plan. Control indicates the progress of the marketing plans of the Powerade and monitoring. The marketing plans of coca-cola company guided by its strategic objective marketing plans focus on distribution side like sales, consumer, profit, market share/growth, these all things guides by strategic objectives. The strategic objective and marketing plan more like same but marketing plan act as support of strategic objective. According to Jobber, there are some marketing structures. They are practiced in different company. No marketing department:-In practice small company cant afford all department financially so owners of this type of organisation function as marketing department. Functional organisation:-The small companies grow or importance of marketing realised, then this type company up great the sales as marketing department. Product-based organisation:-In this type of organisation establish marketing department for focusing a specific single product/product, their key role is to promote the brand/product. Matrix organisation:-this type of organisation use to produce wide rang of product to focusing diverse market the structure resembles a grid. Market-centred organisation:-These types of organisation focus on market demand or they develop new product on the basis of costumer needs and requirement. For example coca-cola company is market centred company it producing product as costumers test, preference feedback. FIGURE 20.11 p 777 In initial stage of implementing new marketing plan of company there were many questions within the staff and they resist directly or indirectly. To solve the resistance the company use to use various tools, one of them is reward system. It can give positive impression in the success of marketing planning in short-term as well as long term. The coca-cola company using reward system as motivation tools to staff. When coca-cola lunched powerade it announced some incentives to promote the plan they are commission for the sales depart according to their performance, 7% bonus of profit to all staff, upgrading to best performer staff. These types of reward system helps to break resistance and run the plan smoothly with full support of all staff in short-term. And in long-term reward system help to coca-cola company to implement and meet the marketing goal as well as achieve strategic plan. To implement the marketing plan successfully Wilson and Giligan introduced five point frameworks are very important and implacable for coca-cola company. Coca-cola Company has strategic linked short-run and long-run programme. These programmes are synergy with various element of marketing mix. Every segment is assessing appropriate criteria for performance. Resources are allocated rationally and with provision of review. Every product and decisions are interlinked with strategic marketing. These five points framework are helping to coca-cola company to be sensitive in consumer side, market side and to be conscious with risk Kotler et al has prescribed process of measuring and evaluating of the marketing plans control is very useful to coca-cola company. Set goals talks about what coca-cola is heading. Measuring performance it means what is happing in performance in coca-cola. Evaluating is coca-cola doing well? Corrective action what coca-cola should need to do? These controlling tools help to focus the company to achieve the ultimate goals. Jobbers concept is more concentred towards costumers satisfaction it talks about day-to-day on going Marketing activities the coca-cola company is using following tools as controlling measure. Customer satisfaction measurement:-To measure customers satisfaction coca-cola company using interview method. Sales and market share analysis:-The Company using over sales revenue to measure the sales performance and for market share it using comparison with its rival company. Cost and profitability analysis:-the company using cost and revenue analysis as control measure. (D.1-last) Assess the role of informationà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. To implement the marketing plan of Pawerade successfully it is necessary to flow information top to down. So, coca-cola company used various ways to convey the massage, such as IT, meetings, seminars, notice board, etc. There are vital role of information system à ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Marketing control

Chipotle Market Essay

Chipotle was established in 1993 with the idea to demonstrate that fast food does not have to come with the typical â€Å"fast-food† experience. Chipotle’s niche market prefers high quality ingredients that’s healthy, tastes good, and uses classic cooking methods with unique interior design. Chipotle has changed the fast food market and uses the short and sweet mission statement to â€Å"forever provide food with integrity†. The company’s vision statement is â€Å"to change the way people think about and eat fast food† and its mission statement is to provide â€Å"Food with Integrity† (Chipotle, 2014). The vision statement has been successful in driving to its front door where it’s not unusual to see a line leading to the assembly kitchen within an hour of closing. The mission statement is short but the company constantly works to ensure the quality of the food is consistent and fresh and stocks from reliable vendors. The strate gy Chipotle uses in its vision and mission statement is to ensure they are intertwined. Chipotle exemplifies Michael E. Porter’s proposal that managers can make the organization more profitable and less vulnerable by using a differentiation strategy. Chipotle seeks to distinguish it’s food from all others in the industry. It uses the local grown and sustainable products differentiation and its ability to produce food that a good price and produces in high volume that allows the company to make a handsome profit. Even while new fast casual companies such as Noodles and company have come along, no national chains have come close to creating a threat in the type of food that Chipotle makes. One competitive advantage the company has is that the food it serves caters to health consciousness in consumers. This compliance to the healthy food trend comes from shifted consumer sentiment away from food that facilitates obesity. Another competitive advantage is that Chipotle sits somewhere between fast food and casual dining. This is referred to in the article as fast casual dining. Chipotle offers the quality of food that many full-service restaurants serve and pair it with the speed and convenience of fast food. Chipotle prides itself in doing a few things really well. Chipotle only uses ingredients sourced from local suppliers. It is the only national restaurant that has a significant commitment to using local produce on a large scale. All of Chipotle’s ingredients come from within a 350 mile radius of the restaurant where it will be served. This local food supply provides a competitive advantage in the freshness and reliability of the  ingredients it uses. Chipotle also works with local farmers to ensure they use sustainable operations. This sustainable operation in turn allows Chipotle to gain efficiency and ultimately better prices. Chipotle’s marketing strategy focuses on a narrow market segment through use of a differentiation strategy. This focused differentiation strategy’s uses the company’s commitment to providing organic ingredients raised with respect for the animals, the environment and the farmers. This resonates to a large segment of the population who want to deal with companies that stress sustainability. This ultimately contributes to exceptional taste, wholesome nutrition and great value. In order for Chipotle to implement the strategy, consistent relationships with local suppliers is paramount. The assumption is that the less distance the food has to travel, the better. This is a benefit to all involved. The company benefits with being known by the market it serves as serving the local community. The suppliers benefit in that it can deal with a reliable and consistent partner for supplying the food. The local community benefits by improved economy and decent paying jobs. The importance that Chipotle strategy has in industry is that it is a great example of Daft’s organizational goals that states â€Å"The best strategies come from systematic analysis of organizational strengths and weaknesses†¦.† Chipotle does not have a desire to please all customers with every taste. While the average price of a Chipotle burrito is about $7, this is a similar price point as most food places, the company has a relatively narrow customer base of those who want fast casual Mexican food. This focus allows the company to reduce the ingredients and inventory needed. This allows the company to spend more time creating relationships with local supplies to ensure the freshness and integrity of the ingredients. Another thing Managers can learn from the Chipotle model is that of Overall Performance. This is that the performance is expressed in terms of net income, earnings per share, and return on investment. Chipotle’s stock price has increased 600% in the past five years. So while increasing the number of stores in the system, the company has also increased the sales per each store while also improving net income. This in turn follows in the  equation for earnings per share. References Daft, R. (2013). Organization theory & design (11th ed.). Mason, OH: South-Western, Cengage Learning. Article Link: https://docs.google.com/document/d/1pfdTX89Abt8on2NowLB-KY2wSgcxCgDKvaPAsa56dwI/preview?markAsViewed=false

What You Need to Know About Pet Setting Business Essay Samples

What You Need to Know About Pet Setting Business Essay Samples A Secret Weapon for Pet Setting Business Essay Samples Pets are an essential portion of the family. If this is the case, you aren't alone. There isn't any room for worries. What Is So Fascinating About Pet Setting Business Essay Samples? Businesses provide quite a few of elements highly important to a nation's economy like employment, productivity and a sort of financial security. Employees ought to be guided to adopt suitable behavior. They feel free to interact with female bosses and often feel more valued. Women's personal characteristics are cited in many instances as a number of the elements that allow them to become better managers and CEO's. The thriving small business women's traits and characteristics and the contribution that women make towards company and economic growth is going to be reiterated. The right selection of business entity is just one of the important decisions facing people on earth. If people lose their jobs they may be unable to buy the things that they want. The Good, the Bad and Pet Setting Business Essay Samples Companies with a broad scope of products out there in all markets throughout the world are thus very likely to create a lot of profits since they'll have to meet basically universal needs, albeit varied in every given context. As a consequence, businesses become influential to our society because we can involve ourselves in a trade where we are likely to boost our lifestyle. In the event the item has the capability to achieve the industry pres ence and awareness it deserves owing its quality and effectiveness, the business ought to be able to make a great deal of money within a really brief time. Most products here work dependent on the chemical reactions they trigger or might trigger. The Pet Setting Business Essay Samples Stories The next area of the essay can feature aspects which make women to be successful in business activities. 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If you someday intend on selling your company, it is going to allow it to be easier if it isn't called Mike's Pet Care. A pet sitting business can be a simple business to begin and offer an excellent part or full time income. Details of Pet Setting Business Essay Samples The critical style of an essay must be retained even though the contents are likely to have a good deal of references to statistical data together with graphical charts. Our samples are the very best choice to begin your writing. Which is the reason we have given you some informative essay samples that can assist you with your own. Answering such a question would require that you introspect. It is essential that we shine in the duration of our essay. What You Should Do to Find Out About Pet Setting Business Essay Samples Before You're Left Behind Vacation care has become the most common example of pet sitting. Insurance is readily available for pet sitters. 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The Pet Setting Business Essay Samples Cover Up 1 side suggests an amazing small business name needs to be abstract to permit the prospective clients to paint a picture for themselves about the essence of your organization. Your business cards have your organization name. Black box is beneficial and convenient. You are able to also advertise although you work by wearing clothing customized with your small business logo and telephone number. Finally, you'll also need to check and make certain that the social networking properties for your company name are available too. Hence, it's a perfect model, but it is not perfect. It's essential to make certain that you can own your organization name (such as the trademark, the domain and the social networking properties).

Defining Beauty for Men and Women in Portraiture Essay...

Defining Beauty for Men and Women in Portraiture ... A thing of beauty is a joy forever : Its loveliness increases ; it will never Pass into nothingness ... What is beauty? Seemingly a continually evolving and infinitely elusive ideal - mankind has been obsessed with the concept of beauty throughout the ages. Portraiture, as an essential channel of visual communication, has traditionally been the medium through which definitions of beauty are graphically expressed. Particularly in the Renaissance where portraiture often served celebratory or commemorative purposes, it was crucial that portraits were accepted as aesthetically pleasing reflections of the social ideals of the time. Hence by comparing and contrasting a range of†¦show more content†¦Clearly for him the concept of feminine beauty could be defined simply as physical attractiveness. She has no attributes or companion to assert specific personal characteristics. According to Renaissance logic, her good looks are obviously the outward manifestation of her inner virtues of mind and soul. Therefore it is clear that the concept of feminine beauty of this time was directly an d inextricably linked to pleasing physical appearance, the depiction of which viewers derived great pleasure from. Placed in the social context of the time, this type of portrait portraying unidentified, beautiful women in modern clothing was extremely popular in Venice. Common features which bound these portraits into a genre now labelled as â€Å"generic beauty portraits† include the illustration of women with milky alabaster skin, wavy reddish-gold hair, large dark eyes, detailed texturised draping clothing with their figures presented in half or three quarter stance. The combined effect of these different characteristics was to present an‘ideal woman’ – a visual embodiment of the ultimate feminine vixen. Overall the effect was to create an erotic and sensual invitation for viewers to reach out and touch these unattainable images of perfection. Examining portraiture of married women of the time also highlights the differences between concepts of masculine and feminine beauty in the Renaissance. Portraits such as Bronzino’s Portrait of Eleonora de ToledoShow MoreRelatedThe Meaning Of Conceptualization Of Beauty1687 Words   |  7 PagesMorgan Kilmartin Fall 2016 The Meaning Of†¦ Conceptualization of Beauty The term beautiful first appears in the English language around the 14th century with the use of the word â€Å"beaute† in Middle English, derived from the Anglo-French â€Å"beau† with roots in the Latin â€Å"bellus†. The common usage of the term connotes both â€Å"having qualities of beauty† and â€Å"exciting aesthetic pleasure† (Merriam-Webster, 2016). The semantic reference to aesthetics in the term highlights the Greek and Roman influence onRead MoreASAM 5 Notes Essay6590 Words   |  27 Pagesto. Youre just hung up on the way some people try-- its not your way! (123-33) Three Generations and Women Sonnys father, mother, uncle Sonny, narrator, Isabel The school boys and the narrators children We assume things from one generation to the next get better. The narrator questions this assumption over and over again (11). A deep fear of what will happen to his children Women as grounding forces Isabel, the mother The social context This particular story gains power and resonance

The Exxon Valdez And Bp Oil Spill - 1309 Words

Miguel Huerta Anth 231 Dr. Pitchon 12/11/12 References Gill, Duane A., J. Steven Picou, and Liesel A. Ritchie. The Exxon Valdez and BP oil spills: a Comparison of Initial Social and Psychological Impacts. American Behavioral Scientist (2011): 3-23. This article was concerned in identifying psychological impact of disasters. The article analyzed the psychological effects of the 1989 Exxon Valdez oil spill and the 2010 BP oil spill. The article discussed how years after these disasters the environment and the people felt the effects of these man-produced disasters. Goldman, Laurence R. Social Impact: An Applied Anthropology Manual. Oxford: Bloomsbury Academic, 2000. Chapter 5 focused on tools and information in helping conduct social impact assessment by identifying the stakeholders and creating an action plan that defines the respective roles of the different parties involved. Chapter 8 focused on social impact on public health and how difficult it is to combat. Lane, Marcus, Helen Ross, and Allan Dale. Social Impact Research: Integrating the Technical, Political, and Planning Paradigms. Human organization 56, no. 3 (1997): 302-310. This article focused on two approaches of SIA (Social impact assessment) which are technical approach and the political approach and the integration of both these approaches in impact assessment. Technical approach aims at providing relevant data and positivism in order to provide an assessment of how the system will change. PoliticalShow MoreRelatedOil Spills During The United States Oil1230 Words   |  5 PagesMcThomas FJS/PHIL 210 December 7, 2015 Oils Spills In the United States oil consumption is an everyday occurrence, for every citizen. Our country without oil would not be able to function properly within all aspects of life. Our political, transportation and economics systems would all encounter drastic affects if there were no oil to transform into petroleum. 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The Journey of Two American Girls Free Essays

string(30) " she is a girl of mixed race\." The Journey of Two American Girls Laura Logan ENG125: Introduction to Literature (AFG1301A) Instructor: Carla  McGill February 4, 2013 How can an African American and a Hispanic girls be treated different when they are the same type of person? I chose the theme of race and ethnicity when I selected the poems â€Å"What It’s Like to Be a Black Girl† by Patricia Smith and â€Å"Child of the Americas† by Aurora Levin Morales. I am a Hispanic person with an African ancestry. I speak fluent Spanish and English and have experience life from both sides of the continent. We will write a custom essay sample on The Journey of Two American Girls or any similar topic only for you Order Now The poems show how African American and Hispanics American girls lives were affected based on their race and ethnicity. The life of the African American girl life was affected because of her race and racism; while the life of the Hispanic American girl life was (not) affected because of her ethnicity. While both the African American and Hispanic American girls were born on American soil, racism affected the African American girl’s way she lived her life while ethnicity (heritage) played a major role in Hispanic American girl’s life. The poem â€Å"What It’s Like to Be a Black Girl† is about a nine year old African American girl who life was immensely affected by racism and the fact that she was a girl did not help her either. The thing that I notice was missing is where is the girl’s parents during the time she was growing up; maybe it was the author intent not to mention the girl’s parents. Growing up is tough enough as a black girl, you add the absence of parents and throw in racism, this girl does not have a chance to live a successful life. According to the American Heritage College Dictionary, racism has two meanings. First, racism is, â€Å"The belief that race accounts for differences in human character or ability and that a particular race is superior to others. † Second, racism is, â€Å"Discrimination or prejudice based on race. † The African American girl health was effected by racism, she was conditioned to be ashamed of her skin color, the texture of her hair and ethnicity. In her mind she think the only way the coccasion people will except her is if she look like them. According to Bhui, (2002) Racism is a fundamental cause of disparities in health. Its myriad effects and links to other forms of social stratification lead to it being both obvious and masked. Its boundaries are indistinct because it is internal as well as external, individual as well as ecological, and shunned while being an integral part of dominant culture ideology. Its investigation is important and yet part of the spider’s web that traps the best thinkers of ethnic minorities in contemplation instead of action and this brings us to the final paradox, understanding racism is a prerequisite of beating it (p. 3). I get the feeling that the black girl not only felt that at nine she was not finished, but perhaps she could into a different person other than the person she was then. The African American girl definitely had mental heath issues, she wanted white skin and blue eyes, something that was accepting of the culture of that time. According to Smith (1991) â€Å"It’s being 9 years old and feeling like you’re not finished,† writes Sm ith, â€Å"like your edges are wild, like there’s something, everything, wrong. † (line, 4). According to Smith (1991) the â€Å"black girl† she refers to in her poem is feeling the awkwardness of her newly changing body and the hope of something different and maybe better to come (p 283). Some people would say that the African American girl understands her body, but I would say that she is not ready for her body changes perhaps because of who she is or want to be and that is to look like the other girls in the society in which she lives. The life of the Hispanic girl in the â€Å"Child of the Americas† is so different from that of the black girl in the â€Å"What It’s Like to Be a Black Girl†. I stated that I have live on both sides of the Americas, and like the Hispanic girl in â€Å"Child of the Americas† by Aurora Levin Morales, According to Dictionary. com ethnicity is ethnic  traits, background, allegiance, or association; relating to or characteristic of a human group having racial, religious, linguistic, and certain other traits in common; relating to the classification of mankind into groups, especially on the basis of racial characteristics; denoting or deriving from the cultural traditions of a group of people. I must say that I have experience little to know racism. In the Hispanic society we are free mentally and physically to be want ever we want to be without restrictions being place on us girls. The Hispanic girl understand who she is and where she comes from. The one thing I notice about the two poems is that the author in this poem mention the girl’s mother and grandparents, which indicates that there is a support system in place to deal with life situation. The Hispanic girl unlike the African American girl was proud of her body and her light-skinned mestiza. Morales (1986) states that I am a child of the Americas, a light-skinned mestiza of the Caribbean, a child of many diaspora, born into this continent at a crossroads. I am a U. S. Puerto Rican Jew, a product of the ghettos of New York I have never known (p. 278). (Morales, 1) shows that this girl knows who she is and accepts that she is different than what she may see everyday. She is proud of her Puerto Rican heritage, proud to be of multi-racial descent, proud to be from the islands. She knows where she comes from and where she has is going. In â€Å"Child of the America’s†, the girl proudly states she is, â€Å"a light-skinned mestiza of the Caribbean†. (Morales, 2) The girl in this poem lets us know from the beginning that she is a girl of mixed race. You read "The Journey of Two American Girls" in category "Essay examples" She is strong and confident in her abilities. She enjoys life and appears to be well educated and well versed. Her social class could be middle class to wealthy with parents that worked their way out of poverty. â€Å"A product of the ghettos of New York I have never known†. Morales, 5)    â€Å"I speak English with passion: it’s the tongue of my consciousness, a flashing knife blade of cristal, my tool, my craft†. (Morales, 7, 8) I remember when my daughter was in elementary school and she took a knife to school for protection and she was the tallest student in the school. Patrica Smith, the autho r of the poem â€Å"What’s it like to be a Black Girl† discusses the challenges the African American girl has with identifying the changes her body is going through as she is growing up. The African American irl does not appear to know what is going on, or perhap just do not want to face the future because of who she is, the color of her skin, the texture of her hair and the color of her eyes. Smith (1991) states that â€Å"It’s finding a space between your legs, a disturbance at your chest, and not knowing what to do with the whistles, it’s jumping double dutch until your legs pop, it’s sweat and Vaseline and bullets, it’s growing tall and wearing a lot of white, it’s smelling blood in your breakfast. † (p. 278). According to Myers (2002) African American women noted lower satisfaction with professional lives, differential and negative treatment from colleagues, and greater feelings of isolation on campus. Such isolation carries with it important implications: Literature shows that the rate of promotion and tenure among African American women is slower than that of African American men and white women. Isolation and lack of effective mentoring processes are direct influences in these low promotion and tenure rates as well as low retention rates among African American women in academia (Williams-Green and Singh, 1995). The state of mine she was in due to racism and her lack of support from her family especially a father figure, made it very hard for her to be a good judge character when it came to her selecting or being selected by the male persuasion. The Hispanic girls life is total contrary to the African American girl’s life. My young life was very similar to the Hispanic girl. She was very aware of her growing up and her body changes. She had a support around her as she was growing up and she was deeply rooted in her heritage and proud to shake it and speak her mind when needed. It even sounds like the Hispanic girls even like literature as she like the singing of poetry. Morales (1986) indicated that Spanish is my flesh, Ripples from my tongue, lodges in my hips: the language of garlic and mangoes, the singing of poetry, the flying gestures of my hands. I am of Latinoamerica, rooted in the history of my continent: I speak from that body p. 278). The author kind of implies that the Hispanic girls enjoys having a good time dancing and living the Latinoamerica life style. The poem â€Å"What It’s Like to Be a Black Girl† the girl is continually getting older and bigger and changing her clothing, to wear white clothing trying to look like the society who is showing racism toward her. She want to wear white like a new bride, which symbolize purety. She has seen a lot of racism in her life and based on the fact she want to be Caucasian or at least look like them. She only see African American in a negative way. The mood of the black girl is somber and sad because every phase in her life there is know one for her to talk to or lift her spirits. The Hispanic girl in the poem â€Å"Child of the Americas† is happy about where she came from, like me, she is probably bilingual and loves the fact that she is Puerto Rican and unlike most Hispanics she is Jew. Accoring to Morales (1986) the girl is a U. S. Puerto Rican Jew, a product of the ghettos of New York I have never known. An immigrant and the daughter and granddaughter of immigrants. I speak English with passion: it’s the tongue of my consciousness (p. 278). The Hispanic girl can relate to more than one culture and have multiple races to identify with; she has many races and loves them all. The African American life will aways be in termoil and does not know how to resist a man when they are not right for her. The first man that reaches out to her, she just gave in to him without any resistance. On the other hand, the Hispanic girl life was all line up for, like most Hispanic women she was determined in life and had the will power to resistance a bad situation and move away from it. The Hispanic girl was very secure about who she was and what she wanted to become and had the support of her family, unlike the black girl who was not sure of who she was and how she was going to get there. The poems were completely opposite when it came to the style as they sent different messages to the reader. The style is the mood or attitude reflected in a literary work. The â€Å"What it’s like to be a black girl†, the style is that of confusion, uncertainty, and sadness. She doesn’t understand what’s happening to her body or just do not want to except it because of the racism she has face in her life and why she look like the people who are mistreating her because she does not have blonde hair and blue eyes. The style of â€Å"Child of the America’s is that of a proud heritage, love of self, and accepting who you are and proud to be what you are. She loves who she has become and where she comes from. She understand her body and uses it to her advantgage. The biggest difference I see in the two girls is that one had no family support and really know heritage to fall back on and the other had great support and how they saw themselves. in the way they perceive themselves. The black girl did not know that black is beautiful and to be proud of your heritage and who you are. She is lacking role models that she can live or look up. Unfortunate she lived in an era where racism was allow to thrive, which lead to discrimination because of the color of her skin. The poem â€Å"Child of the Americas† by Aurora Levins Morales is about social diversity. It is about a person like myself coming from Central America. I was born in Panama, where we did not experience racism until I came to the United States. According to Morales (1) I am a child of the Americas, a light-skinned mestiza of the Caribbean, a child of many diaspora, born into this continent at a crossroads. Like the character in the poem I to am the child of the Americas, except my skin in dark brown and I am proud of my Spanish heritage and teach it to my children. I have African in me, but I am not accepted as an African because I speak fluent Spanish and English. African American do not accept me as an African American because I speak Spanish. Morales (18) also indicates that â€Å"I am new. History made me. My first language was spanglish. I was born at the crossroads and I am whole† (p. 278). Racism is a belief in racial superiority:  the belief that people of different races have different qualities and abilities, and that some races are inherently superior or inferior. Racism affected how minority girls were treated and the lack of a good quality education. It seperates us from our fellow man. Rather than trying to improve our society or our nation we are spend more time aruging with or neighbors who are of a different ethic background. Racism divides us instead of bringing us closer together. We then create cities seperated by race, and prefer to stay in our own city with fellow people of our race. The country becomes further divided, one group of people on one side and another group of people on the otherside. Prejudice is a irrational dislike of somebody:  an unfounded hatred, fear, or mistrust of a person or group, especially one of a particular religion, ethnicity, nationality, sexual preference, or social status. People had a preconceived notion about African American people which had a negative affect the girls of that culture. The African American girl experienced prejudice based on the fact of her being a person of color, not because of her actions. The theme in the poem â€Å"What it’s like to be a black girl†, is that of confusion, uncertainty, and sadness. The theme of â€Å"Child of the America’s is that of hope, loving your self for who you are.. The poem â€Å"Child of the America’s† did not display any racism or prejudice even though that is not the case for an minority girl in the middle nineteen hundreds in which I experience. The Hispanc girl was just the opposite, there were no boundaries place on her because of her skin color and what ever she dream she wanted to become she could of without prejudice. Her family taught her to be proud of her Hispanic heritage, to be very prideful of the fact that she is bi-lingual and from the island of Puerto Rico. I was raise to very proud of where I am from and do not forget my family heritage. According to Morales this girl is proud of her Hispanic background and her religious affiliation (1 – 6) I am a child of The Americas, a light-skinned mestiza of the Caribbean, a child of many diaspora, born into this continent at a crossroads. I am a U. S. Puerto Rican Jew, a product of the ghettos of New York I have never known (p. 278). The girl in the poem â€Å"Child of the America’s† proudly explain that Spanish is in her flesh as Morales (1986) states that In recognition of the Spanish influence and in credit of the land that used to be part of the America from which people of Spanish and American descent have intermingled and shared their culture. Spanish influences such as religion, tradition, and food are treasured by Latin Americans who are very proud of their heritage. They are Americans (n. p. Morales also indicated that the girl was proud of the other countries she was a part of to include Africa, Europe. We all know that soon that will be a minority of people from America because of it is a melting pot and their will be no typical American because Americans came from a melting pot of culture. Their multiple cultural heritage, tradition, and influences and there are a combination of people to form the America n culture. The African American girl seem to be unaware of the changes her body was going through, perhaps because of her situation she was into. In the poem, â€Å"What’s it like to be a Black Girl†, Smith (8) talks about the things that are happening with the girl’s body, as she is developing. â€Å"It’s finding a space between your legs, a disturbance at your chest, and not knowing what to do with the whistles (p. 283). The Puerto Rican girl was very aware of her body and proud to show it off and with the African American girl it was the total opposite perhaps because of the way she was treated and not allow to grow up without restriction place on her through racism and prejudice. One might wonder how will that affect her mindset as she get older, if I am mentally free in my mind to do what I want to do, my whole outlook on life will be different. The poem â€Å"What It’s Like to Be a Black Girl† Smith says,† the girl is getting bigger and taller and want to wear white clothing to supplement how she is feeling and while wearing white clothing everyone will accept her. The white clothing represent the good things in her life and black represent everything that is bad in her life. The African American girl, now a women and married at the end of the poem, her life appeared headed for trouble because of the upbringing she had. There seem to to be know one lift up the girl when she was going through the trouble time of her young life and all the obstacles that was in her way. The disparity between the two girls is very obvious in the way they saw themselves. It was very sad that the African American girl did not have a good role model to tell her that black is beautiful and be happy with who you are. It would of been nice for her to have a big sister she could of looks up. The poem never really identified a support person she could count on even though we know there was someone there for her. Living in the 1950‘s was already rough for all minorities, especially before the Civil Rights Movement. The girl in â€Å"Child of the America’s†, seem to always have a great support net around her at times and you could see it in her attitude and the way she carried herself. The question I will continue to ask myself is who or what is responsible for the way minority girls viewed themselves? One girls seem to have a good support group around her and the other one did not. What cause the struggles of an African American girl an a girl who is from the territorial of the USA so differently? The racism and prejudice minority had a major affect on how African American and Hispanic girls viewed themselves. The big question is who or what affected the girls the most in their growth from a young girl to a young woman. References: Clugston, R. W. (2010) Journey into Literature. Bridgeport Education: San Diego, CA. http://www. 123helpme. com/view. asp? id=122370 http://mybestessays. com/what-its-like-to-be-a-black/ http://leecustodio. hubpages. om/hub/Child-of-the-Americas-An-analysis-on-a-Poem Difference Between Ethnicity and Race http://www. differencebetween. net/science/nature/difference-between-ethnicity-and-race/ Racism and Mental Health Bhui, K. , (2002) Racism and Mental Health. Philadelphia, PA: Jessica Kingsley Publishers Denton, N. A. , Villarrubia, J. (2007). Residential segregation on the island: the role of race and class in puerto rican neighbor hoods. Sociological Forum, 22(1), 51-76 Myers, L. (2000) Broken Silence: Voices of African American Women in the Academy: Westport, CT: Greenwood Press Style in poetry involves the method which a poet uses to convey meaning, tone, and emotion in his/her poem. Content, now, gets a little more tricky. Content is idea-based and means: What the artist meant to portray, what the artist actually did portray and how we react, as individuals, to both the intended and actual messages. Additionally, content includes ways in which a work was influenced–by religion, or politics, or society in general, or even the artist’s use of hallucinogenic substances–at the time it was created. All of these factors, together, make up the content side of art. Form means: The elements of art, the principles of design and the actual, physical materials that the artist has used. Form, in this context, is concrete and fairly easily described–no matter which piece of art is under scrutiny. What type of prejudices did minority girls went through in the mid nineteen hundreds. Who or what is responsible for the way minority girls viewed themselves? How was the struggles of an African American girl an a girl who is from the territorial of the USA so differently? The racism and prejudice minority had a major affect on how African American and Hispanic girls viewed themselves. The big question is who or what affected the girls the most in their growth from a young girl to a young woman. pointed out or The young African American girl felt as though she had to dye her hair blonde and wear contacts to be excepted by the society of that time. She is growing up trying to live a life as someone else what her to look without truly knowing herself and her heritage. How to cite The Journey of Two American Girls, Essay examples

Management and Business Idea MNO Samples †MyAssignmenthelp.com

Question: Discuss about the Management and Business Idea MNO. Answer: Introduction The business idea is based around mobile money transfers and the convenience it brings to send and receive money from any part of the world in real time. It will be based on a Mobile Network Operators (MNO) or still can be supported Mobile Virtual Network Operators (MVNO). The primary idea behind this idea is to enable people in countries to remit money from where they are to mobile networks of their intended receivers(Aaker, 2001). Since most money transfer business from country to country takes a minimum of two to three days for the receiver to get the money, in mobile money transfer the money is received in real time and is converted by a currency converter. Example, if a husband is sending money from Australia in Australian dollars to the wife in India, the money sent will be directly converted to Indian rupees and received in real time. The advantage of this business is that it can be developed into many platforms including mobile application systems where the sender is able to engage with the receiver if the money has been received. Using the currency converter, any form of currency could be transferred but at different rates and at different times(Brown Clinton, 2010). The business model is aimed at providing financial services right from transfers and growing the business to become a mobile money banking system. Industry The company will operate on a telecomm industry although it may also be in the financial and banking services industry. This is because it uses the mobile money operating systems to get its network for transfer of services and transmission of information and acts as a financial service provider. It has an unlimited potential to grow as a very potential business idea coming into play when a lot of financial services are needed across countries. The industry is dominated by big players but their idea is not based on real time money transfers. Size The size of the start-up is not that big. Firstly, it will be a national company and transferring money to neighboring countries but will be aiming to cross the continents based on the impact of the business in transformation of lives. As a small sized company compared to its competitors, its startup capital is between the ranges of 1 million to 1.5 million dollars(Business and management practices in greece, 2014). Countries of operation It is operating in Australia, the Americas, Asia and Africa. Europe too has not been left behind in operation of the business. Vision and mission The vision of the company is to provide mobile money transfers nationally and internationally through the use of mobile phones in real time. The mission is to be the number one provider of quality money transfer services efficiently, fast and affordable(Kew Stredwick, n.d.). Business Strategy As part of its innovation strategy aimed at offering its customers increasingly modern, simple and efficient channels to carry out their transactions and thus satisfy their financial needs with the highest quality, BBVA Provincial offers the new service "Mobile Money", which Allows you to send cash from the online bank of the entity to another person's cell phone, to have it withdrawn at an ATM of the institution, without the need for a Debit Card Access to this new service is very fast and simple. To do this, customers must enter the website www.provincial.com and select the "Mobile Money" option, place the beneficiary's cell phone number (customer or not of the financial institution), the name and amount to be transferred. With this action, BBVA Provincial takes a step forward in its objective of making life easier for its customers, by facilitating the sending of money through Proven Web to customers and non-customers, by making available the most extensive network of ATMs Count ry(Lee-Ross Lashley, 2011). The entity currently offers new technological solutions that represent a new way of understanding banking, closer to its customers, who now have new channels to interact and carry out their transactions where and when they need it, with total independence, autonomy and greater security. Internal and external environmental factors affecting the business Internal factors and external environmental factors complement the businesses vision and mission strategy. Internal factors may include the following Business structure- the business does not need a complex organizational structure. In fact a simple organizational structure is more efficient than a complex where decisions would take quite a long time before they are affected or implemented. The type of employees that have been employed by the business will also affect the business. As a startup it will require experienced staff that has previous knowledge of what is going on in the money transfer systems. Other internal environmental factors include the business strategies of market penetration which includes marketing and financial capacity of the company(Liu, Jiang, Ma Chong, 2007). Competition A degree of competition that is brought by established companies and upcoming in the industry. Competition is important for the formulation of the business strategies and the realization of the business vision and mission. Legislation Legislation affects business activities in all spheres. Financial services industry is most affected by the legislation due to tighter and probably very tough laws on transfer of money from one jurisdiction to another(Liu, Jiang, Ma Chong, 2007). Internal policies of a company also affect the business activities. External influences like political environment, taxes and organizational culture also affect the environment of the business. Economy The economy is an external factor that makes the success of your company. Your customers' ability to pay directly impacts your base, regardless of whether you are selling a product or service. Other internal environmental factors include the business strategies of market penetration which includes marketing and financial capacity of the company. Risks that affect the businessLimbo. Everyone thinks, nobody decides.In many projects, all say to ensure the success of the project involved, however many discussions may take a long time to give light decisions because things are in the meeting room and no one takes responsibility for decisions Finally decisions are taken in an ambiguous and unconsolidated way, this implies two risks: 1. that the decisions have been taken wrongly and No one takes care of that they are carried out when they must be executed(Nelson, 2012). The fall of implantation is imminent. What risk assessment procedures should be applied by the external auditor to avoid a ny doubt on this issue and what implications would be generated in your financial report? In order to answer these questions or any question related to the continuity of the operation of any entity, the auditor should refer to the regulations to which the Administration or Management of the company is attached in the recording and control of the financial information and, Therefore, in the preparation and presentation of the basic financial statements. Accounting regulations Unless evidence is obtained to the contrary, normal and frequent operations carried out by the economic entity will be expected to continue in the future on a permanent basis for the next twelve months or more, as of the closing date of the financial statements. . The industry is dominated by big players but their idea is not based on real time money transfers. Important Functions of the business organization For this set up the most important function is the setup of a company structure that is ready to have the vision of this company implemented to the fullest. Planning as a function of the business is needed to make sure that the company strategies are implemented of having a good mobile money transfer system. However, it should expressly indicate any situation that causes a deviation in the progress of the entity or let you see in the immediate future problems of business continuity; For example: suspension of operations, bankruptcy, dissolution, liquidation, merger (in the case of a merged company), unforeseen physical accidents or caused by third parties(Paavilainen, 2002). Also, any uncertainty in the continuity of the entity, due to insufficient working capital, recurring operating losses, negative operating flows and breach of contracts should be disclosed. It will also be important to disclose, where appropriate, the action plans to be implemented or implemented by the entity, in order to solve the problem and / or uncertainty that may arise. References Aaker, D. (2001). Developing business strategies. New York: J. Wiley. Brown, J., Clinton, M. (2010). Horse Business Management: Managing a Successful Yard, 4th Edition. John Wiley Sons. Business and management practices in greece. (2014). [Place of publication not identified]. Kew, J., Stredwick, J.Human resource management in a business context. Lee-Ross, D., Lashley, C. (2011). Entrepreneurship and small business management in the hospitality industry. New York: Routledge. Liu, D., Jiang, W., Ma, W., Chong, A. (2007). Chinese business strategies. Singapore: Asiapac. Nelson, W. (2012). Advances in business and management. New York: Nova Science Publishers, Inc. Paavilainen, J. (2002). Mobile business strategies. London: Addison-Wesley. Price, A. (2015). Human resource management in a business context. [Mason]: South-Western Cengage Learning.